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En la era de la Industria 4.0, caracterizada por avances tecnológicos transformadores que dan forma a los procesos de fabricación, el big data se ha convertido en una práctica común en la inteligencia empresarial. Este abarca el uso de datos con técnicas avanzadas de análisis y desempeña un papel importante en los aspectos comerciales y la elección del cliente. En este contexto, el objetivo principal de esta investigación es comprender la relación entre el big data y la competitividad empresarial. La investigación se basa en una revisión de 83 artículos publicados en la Web of Science en el período de 2016 a 2023. A través del análisis de clusters, se identifican cuatro grupos de categorías de investigación en esta área (big data y IA en la Industria 4.0, análisis de datos para la toma de decisiones, innovación empresarial y big data, y el Internet de las cosas como fuente de datos). Las implicaciones prácticas de esta investigación son pertinentes para las actividades de gestión organizacional relacionadas con procesos de innovación y toma de decisiones, con implicaciones directas para la competitividad de las pequeñas y medianas empresas. A nivel teórico, las categorías identificadas proporcionan un marco para futuras investigaciones en la comprensión de la conexión entre el big data y la competitividad en el contexto de la Industria 4.0.

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Recibido 2023-10-17
Aceptado 2024-02-26
Publicado 2024-02-26