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Introduction: generative Artificial Intelligence (GAI) represents a disruptive technological advancement that is profoundly transforming higher education worldwide. In response, several organizations, including UNESCO, have developed guidelines promoting the responsible integration of AI in educational and research contexts, emphasizing its supportive and human-centered role.
Objectives: this study aimed to analyze the perception of generative AI in higher education by examining the frequency of use, perceptions of its future impact, and awareness of ethical and privacy risks.
Methodology: data were collected through instruments administered to faculty members and undergraduate students at the University of Córdoba, Colombia. This dual perspective allowed comparison between academic and student viewpoints, contributing to the growing discussion on the role of GAI in higher education and research.
Results: findings reveal that the adoption of GAI is increasingly widespread among both faculty and students, though notable differences persist in their usage patterns and approaches to risk management. Students show high familiarity and frequent use, while faculty members adopt GAI more cautiously, reflecting deliberate integration into pedagogical practices.
Conclusions: despite its growing prevalence, significant gaps remain in understanding the ethical and privacy implications of GAI. These findings underscore the need for targeted training and institutional guidance to promote responsible and effective use of generative AI in higher education.

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