Competitive Benchmarking with four companies in the pork industry

Abstract

This article is the result of a research of the pork industry. One of the projects was the formulation of the strategic plan for the industry from 2015-2018, whose objective was to design competitive strategies to improve the companies productivity and address competition successfully. Applying an exploratory-descriptive type methodology with a qualitative and quantitative focus and resorting to primary and secondary sources. Tabulation of the results is collected in the competitive profile matrix -CPM-, which allows the graphing of the comparative values for its interpretation in the spider diagram.
Performance factors as well as the deficiencies of each one. Organization A has a better performance in: management and environmental protection, a deficient result in: quality management system, logistic distribution, food sustainability and management; B is successful in: production technology management, brand positioning, productive linkage, competent staff and raw material management, and shows an acceptable result in: management in the reproduction process, environmental management; C is successful in: management in the reproduction process, purchasing logistics, inventory, consumables, environmental management and food sustainability, however, it has flaws in: brand positioning and management, and acceptable in production technology, quality management, logistic distribution, productive linkage, technical and professional training; finally, D has an excellent performance in: management of reproduction
processes, higher in: production technology, food sustainability, productive linkage, technical and professional training of its staff; acceptable in logistic distribution, environmental management, brand positioning and management.